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A subset of cosmetics is called "makeup", refers primarily to products containing color pigments that are intended to alter the user's appearance. Manufacturers may distinguish between "decorative" and "care" cosmetics.

Cosmetics that are meant to be used on the face and eye area are usually applied with a brush, a makeup sponge, or the fingertips, or a beauty blender.

Some formulations are intended only for the eye or only for the face. This product can also be used for contouring the face like ones nose, cheekbones, and jaw line to add a more defined look to the total face. In that case, adding a setting powder will add a matte finish.

Cosmetics can be also described by the physical composition of the product. Cosmetics can be liquid or cream emulsions; powders, both pressed and loose; dispersions; and anhydrous creams or sticks.

Abrasive exfoliants include gels, creams or lotions, as well as physical objects. Loofahs, microfiber cloths, natural sponges, or brushes may be used to exfoliate skin, simply by rubbing them over the face in a circular motion. Gels, creams, or lotions may contain an acid to encourage dead skin cells to loosen, and an abrasive such as microbeads, sea salt and sugar, ground nut shells, rice bran, or ground apricot kernels to scrub the dead cells off the skin. Salt and sugar scrubs tend to be the harshest, while scrubs containing beads or rice bran are typically very gentle.